If you’re prepared to start ranking on YouTube, then you can start with this video or I’m now going to take you step-by-step through exactly choosing the video topics that are going to help your videos rank on YouTube, then you see ultimately I’m likely to show you a variety of different websites that will assist you to choose topics for videos without you having to put a lot of effort into figuring out yourself. If you’re new here I’m Stefan folder, and Video Production Companies In New York teach you steps to make videos, that’s really awesome just hit subscribe and whatever. Here’s what you should actually realize about YouTube, it’s a search engine meaning that if I am looking for a specific topic, I will probably Google it, or YouTube it. And this means that if I’m searching for something specific, and you have a video on that topic and I find your video and you can become the trusted resource on this topic and I have a whole video about why it’s important to have a YouTube channel in 2020 and you can check that out here.
The fact is that if you’re already posting videos online, you know how important it is actually to really rank, otherwise nobody is going to find your videos. It’s not like social media marketing where it’s just simple to share. It’s really about having people find your videos when they’re searching for them so there are a few ways in which you can choose topics that are going to assist you to rank on YouTube.
The very first is to find out what the competition are performing, and copy them. Now I don’t mean copy them isn’t word for word. I mean, evaluate which videos they may have which can be performing well and create videos on that topic, but with your personal spin. So, how will you do this. Well, initially you have to know what niche you’re in, so let’s just take me as an example, I’m in video creation, I already know my competitors and i also know what their channels are therefore I’m planning to look now at many of them and find out what topics are performing really well on their own channels and that’ll give me ideas of the things kind of video topics I ought to be creating one of the channels that I follow that has many great content is called Primal Video, you can simply click their channel.
And in case you get to videos, and you search by most popular and you’ll see here which you know a lot of his videos have more than a million views. Now what’s really important to understand is the fact not all video topics are created equal, they have this video which had been, you know, got a million along with a half views from 3 years ago about using kyna master that is a app that you can edit videos on but what’s really intriguing to me is the fact that this video he made eight months ago has more than a million views, his channel has 323,000 subscribers but this video has more than a million views which means it’s a topic that’s searched a lot, and this video is most beneficial video editing app for Android, 2000 YouTube and I know that folks are searching for video editing apps that they can use on the Android, and that’s a subject that potentially I really could make a video on because it’s being searched a whole lot so that’s an example, checking out what your competition are performing finding a topic that their videos are getting plenty of views on and creating a video on that topic but giving it your very own spin.
One other way to create video topics that are going to assist you to rank online, is have a well performing articles or content or written text that’s doing well on your own website and turn that right into a video because again you know that individuals already are looking for it and it’s something that drives traffic to your website why not just create that in a video form, a person who can this really well is Neil Patel, he’s a huge digital marketer and that he does a lot of SEO and a lot of his videos are actually just repurpose articles or content if you’re creating a video on a topic that’s already performing well in a written post and odds are, it’ll do well on YouTube, when you accomplish that topic and video form. The 3rd kind of video topic which you can choose that may help you rank on YouTube is really to choose something which is a trending topic or something that’s gonna be big in the future. So an illustration of this this really is I recently worked with a customer who’s in the cloud space there was a really big change coming at one of the programs that everybody use and so i suggested which they actually create a video on that topic, you’ll observe that they actually ranked number 2, right under Microsoft itself because they arrived right in the event it was happening, they became available with a video over a trend that’s really big in the industry that they’re in and even although you and I have never heard of it. Many people are looking for it because now it’s really a big topic so like making a video which they knew was going to be searched for much and choosing a trending topic, they were actually able to rank high number two online, that is crazy, and they only have also like a couple of hundred subscribers along with their YouTube channel wasn’t even being used that often so again you don’t must have lots of subscribers or even lots of views, they have got 113 views but that’s like 10 times what they were getting on the other videos because people are actually looking for this topic, the fourth way to create topics that are going to enable you to rank online is simply by getting super specific over a broad topic. Plenty of times people will choose a really broad general topic to make a video on. I’ll provide you with an example, in the business i work in a great deal of times people will make a video regarding how to write a video script, that’s a very, really big topic.
And thus as opposed to creating a video on Video Production Company NYC, I chose to truly really get specific and created a video on how to write a video script for any social media video now YouTube’s always searching for new videos and they’re always looking to make it even more specific and much more niche, and so i created a video on the broad topic but caused it to be super specific to one kind of video If you look in the incognito window to determine if you rank, because you can’t look on regular YouTube, and you’ll see here that how to write a video script, I actually rank on the first page nobody was writing on how to write a video script for a social media video, for those who have a really, really big topic rather than building a video on the whole topic select a really one small specific part and that will assist you rank, so you’re probably wondering how have you been supposed to create these topics, how have you been supposed to determine, you know, even how to start. So I’m going to offer you really great tools you can use in order to do this.
The first is a YouTube search bar itself, all you want do is start typing in words you know just how to, and it will give you a number of samples of what individuals are in fact looking for so obviously the best way to save an existence the best way to disappear completely, that’s a relevant if I would like to do something with video just how to video edit the best way to video download how to video upload these are things which can be being searched online, that i know that when I’m developing a video that people are searching for, they’re more likely to find it so all you need to do is in fact make use of the YouTube search bar to help you determine what form of videos you ought to be creative. The second tool I recommend is really a paid tool, but it’s really really inexpensive and it’s just about the most powerful tools available and that’s called keywords everywhere.
And So I actually have a subscription it’s 10 bucks for I think 100,000 searches, it’s a Google Chrome extension so I’ll incorporate a connect to it in the description below, but once you get your edits, you can actually look for anything that you would like and will also let you know all of the times that people search for it, how many what keywords are related so for instance I would like to perform a video about budgeting for any video so how to budget for a video and it’s planning to inform me all the details I have to know regarding how many searches it is from so no one is looking for this each month so maybe that’s not such a great keyword but it does deliver a summary of related keywords so video production costs video production price list film budget template people also hunt for online for video production, this is a really great method for me to understand what topics people are looking for and determine what kind of topics I would be creating videos on the second tool that you can use to assist you evaluate which video topics you ought to be creating videos on is actually a free plugin called TubeBuddy I’ll include again a web link to that within the description below. But all you need to do is download it connect your YouTube channel into it and after that it possesses a really great something called keyword Explorer.
Now this will help you search for what individuals are searching for what type of topics you should be creating, creating a video script. So you’ll see here that it tells you it’s not a great keyword because there are a lot of videos existing on this topic right there’s 18 million videos so probably you’re not going to rank nevertheless they do offer you a bunch of options that you can select from to check out those keywords so crafting a video script for any corporate video that’s definitely something you could develop a video on that even includes a better score, and it shows you that there’s 176 million search engine results meaning you can find 176 million videos on this topic again you can utilize this in order to just kind of go down the rabbit hole of choosing a topic, the more specific and the more niche you get the greater. So those are the big resources I would personally use to assist you determine what kind of video topics you ought to think of and the way to discover which ones will actually enable you to rank.
So there you have four different ways which you can think of video topics that are going to actually rank on YouTube. Now you have your video topics and you’re ready to help make your videos. The next thing you should learn is how to actually upload them so they rank, and that’s what next week’s video is about. So, in order to get notified once the video is released because the subscribe and notification buttons and I’ll view you here next week where I’ll share with you all of the secrets you need so that you will can rank online.
So you should produce a promo video for the business because everybody loves watching videos, but you don’t have time or plan for it. Great. And this can be a video for you personally today I’m gonna walk you through how to make an extremely impactful promo video for the business with simply your phone, and a little planning, I’m Steven Felder, and if you’re an entrepreneur or business owner who wants to master this whole video thing without wasting a lot of time or money then this is actually the channel for you personally, hit subscribe because each week I bring you another valuable video that may help you do just that. Here’s the one thing that I’ve noticed about promo videos, people are able to spend lots of money upon them but the majority of them are doing it wrong.
Here’s everything you shouldn’t use your promo video, you shouldn’t spend your time telling me how great you are. You shouldn’t spend time telling me how great your product is. And also you shouldn’t spend at any time attempting to convince me to buy your product or buy your service. What exactly should you be investing in your promo video, so there are four main things that we’re gonna be covering within this video that are really going to help you produce the most impactful promo video to your business.
The four things we’re going to cover are the content in the video, the best way to actually film and produce your video, what kind of music or voiceover you need to have inside your video and ways to edit your video. The first thing that you need to be centering on when you’re planning your promo video is definitely the content, and I’m planning to inform you exactly what type of content you must have in your video and when you don’t have this one type of content then there’s virtually no point in creating your video whatsoever. Your promo video has to trigger in your audience and emotional response here’s one thing humans don’t make buying decisions based from rational facts, we think that somebody’s going to choose our goods and services because it’s the very best, or we do the most effective work or it’s the best, and has by far the most benefit. The reality is that humans can make buying decisions based off of emotional triggers, and then we go back and justify our decision with a bit of bit more rational thinking but at the conclusion of the day in the event you can’t trigger an emotional response inside your audience. Not simply will they not remember your promo video but they’re not likely to find yourself turning into paying customers or clients.
The second thing I wish to speak about is how to shoot footage for the promo video, so it can be really boring to just sit and tune in to somebody talk, kind of like this, but you can spice things up with the help of something called B roll, B roll is any secondary shots that you receive that footage of whatever it is that you’re describing you’re referring to that isn’t somebody sitting and talking at the camera. For instance, basically if i was talking about how I make my coffee each morning, I wouldn’t just sit here and tell you I would film footage of me actually making my coffee each day and drinking it and this would be just something to add just a little bit more visual excitement to the video instead of just me sitting and speaking with you. So, anything that you’re going to talk about inside your promo video or whatever story you’re planning to tell, make sure that you anticipate getting excellent simple B roll to create the video more exciting, I recommend actually planning your shots beforehand, and when you write yourself a listing of different shots which will be helpful so that you can have when you’re editing, it can create the process a whole lot smoother.
The reason why it’s important to change increase your shots, is the fact people lose interest watching the same thing. So make sure that you try out different angles or, you know, different times during day that you show people’s faces. Many of these things will get individuals to stick around longer and watch a video for extended and ultimately create an even stronger emotional relationship with your audience. If you would like some easy methods to make the footage that you feel with your phone look just a little bit more professional should you don’t possess the budget to use somebody to do that and check out this video where I walk you through my professional tips for making your videos look awesome completely from your phone.
The next thing that’s important to possess within your promo video is awesome music. Now I know that many people don’t watch videos with sound on social media but when you’re putting this video on the website or a YouTube channel, individuals will watch the sound, and it’s crucial that the sound really improves the sense of the complete video, so I’ve included in the description below a lot of different resources where you can find free music however, if you search free no copyright music online, you’ll find a variety of channels that provide this, Personally, i use art list I oh I purchase a subscription for the entire year and I can download as many songs as they wish to have a variety of types of music, which works well with me because I make a lot of videos but if this sounds like just going to be a one time thing then audio jungle is a very great option because you can purchase it like one song for $5 and then use it within your video. So again, there’s free versions, where you don’t have to worry about copyright but you don’t have as much choices and then there isn’t as many types and it’s harder to look for, and then you possess the ones where you can purchase and spend a little bit of income but rest assured that your particular video won’t allow you to get know kicked off with YouTube or Facebook because of not licensing, so make sure that whatever music you decide on, you’re not just taking a famous Britney Spears song and putting it on to your video because Facebook and YouTube will shut you down.
Don’t use copyrighted music, in addition to music, you know you might have Video Production Company NYC so you don’t necessarily need to film yourself talking, you can record your voice telling the history or reading the script, put bureau on top from it like we just talked about so that you have footage that supports visually what you’re saying. And that’s also really impactful combining the visuals and also the audio it can produce a very strong emotional response in your audience as well as the fourth thing you need in order to generate an impactful promo video is great editing.
So now you don’t must be a skilled or trained editor in order to edit your video. In reality, there are numerous free resources nowadays that you can accomplish this on your personal computer alone. If you’re thinking about editing rggnvq video by yourself, and you really just want to kind of then add simple text and images and maybe chop up a number of the footage to ensure that it flows nicely, then you should check out this video where I walk you through how to edit your videos utilizing a free platform online.
Okay, so there you have it, we’ve covered the 4 things that you need in order to create an impactful promo video and you have each of the resources available. To get going, can’t wait to see everything you think of, and I’ll look at you next week.