Nearing the end of 2019, Google started letting internet marketers know about impending changes to their online search engine ranking system that will have influence on how sites would be viewed in 2020. To continue to rank well in 2020, websites should hit certain additional criteria. In this article, I discuss these key new changes which will impact your website’s organic SEO rankings within the Google Search Engine.
The initial item on the list is that of ensuring that your web site includes a published SSL certificate in position. Now, so far as Google search rankings go, you will start to be penalized unless you come with an SSL certificate in place on the site.
One of the primary moves in connection with this already now in position, is the fact that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer bear in mind that the website has not been secured. Clicking on the exclamation mark raises the details of the security infraction. This new item is now already set up on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are not an important expense today and you also can have them set up for as low as about $26 per year should you be not running an e-commerce site contributing to $70 or if you are. Google is very interested in customers being protected because they go to websites directed by Google and they wish to ensure that customer data entered on these websites is encrypted as well as a person’s information is kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is very important for you, this can be a step you will need to take together with your site.
Next on their agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been paying attention to their complaints. Google has found that popup adds often can cover an entire screen on the mobile device and can even be hard to get rid of. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor as well as your page will be penalized if popup adds are found.
Google’s move here is that they are seeking to deliver quality content with their search and “AdWords” customers on the part of their advertisers. They are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web is going to begin to change for this reason new online search engine ranking requirement so when you are wanting to be found and also you currently run popups on your pages, you will end up seeking to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
The next change necessary for 2017 is going to see lots of people scrambling to boost their website design architectures. Up to 50 % of all Internet access nowadays is carried out by mobile devices including tablets.
In a recent study performed by a Google subsidiary company, it was found that this average load time for any webpage on a mobile phone remains sitting at about 19 seconds to load. This same study suggests that mobile phone users on the other hand just have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are not getting loaded.
So everything is changing. Google has setup a totally separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google can make note of this as well as your page will not be showing up inside their search engine rankings for users until you can buy this fixed.
With well over 50% of all the website interactions now coming from mobile, this has the potential for cutting your total website visitors by up to 50 % once your pages happen to be flagged by Googlebot to be slow loading – not that mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are now scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however concerning whether or not they can get down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times which are consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even enough time choose to use convert the content of your anhnir fat page in to a fast loading, content filled mobile page needs time that may still maintain your page out of the fast loading category.
To sum up, the Internet search engine today is looking for professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To reach your goals using a website organically in the future because of this, will need for most online entrepreneurs, a requirement to rebuild existing websites.