Shared economy or collaborative consumption is not a break through. Your ride in Uber or Lyft or your stick with Airbnb is a good example of peer to peer collaborative consumption. What makes this concept interesting is the ability of the shared economy based companies to offer simplified yet delightful experiences to consumers. Such an easy services driven concept is enabled by technology and is silently making a profound influence on our society – leading a Social Change.
By definition Social change is actually a procedure of major changes over a duration of time in pattern of behavior, cultural values and norms of society. These changes have long term impact on the society. So, let’s know how these new age companies working on old model of Shared economy are helping to bring a Social Change:
1. Socially we have been moving from Ownership to Sharing: In the event you closely look at these companies, they neither offer any technology to work with nor they feature direct services. The delightful experiences are delivered by somebody that is sharing the products or services with you. This can be helping men and women to move from full ownership to your sharing model thus opening up to unknown set of people from across the globe. This mode of sharing can’t be observed as selling as the provider of services is allowing you to be part of something they completely own & probably use in their lives. The greater people share more they grow & more they grow the more they share. In this way we have been moving from I & you to definitely we & us leading to a harmonized happy world. Here is the basis of the brand new direction along with a paradigm shift that is certainly leading a brand new method of life – a Social Change.
2.We have been trusting the unknown: Each time you consume a service with the shared economy model you trust the unknown. Yes there are reviews about the services you are planning to consume but you need to trust reviews from people whom you don’t know and therefore it is trusting the unknown. Qu’est-Ce Que L’économie Sociale Et Solidaire from one area of the globe are trusting people from another part of the globe – which they may have never visited. Imagine this – you may have planned a vacation trip in Chicago and will also be travelling from the comforts of your house in Colombo. You have booked a room through Airbnb and know nothing concerning your host in Chicago. The only way to obtain information are some of the great reviews concerning the host. You continue to proceed, finish a great stick with the host and give them 5 star reviews. This is really happening and happening all across the globe with a pace faster than your reading speed. Phenomenal. We being a Society are prepared to trust more & take more risks to become global citizens. Looking more optimistically, this style of mutual respect & trust is succeeding greater than the conventional model of consumption. This ability to trust the unknown is challenging well known brands. It is making them innovate and win consumer’s trust according to improved services or value or else they clearly face extinction. Our company is sharing more, our company is also caring more so we are now trusting more as a Society.
3. We are embracing change: When you opt for services with the Shared Economy model you might be moving through the traditional set up to a totally new model of consumption. The old models tend to be more mature and it’s easy to select the previous and trusted means of doing things however the world is embracing this transformation. In the event the growth of brands like Uber or Airbnb is any indicator then it’s clear that world is moving almost in one direction and that is certainly to maneuver from traditional system to an alternative age model. Once you take a look at leading surveys you will notice that Airbnb is booking more rooms than Hilton or Uber operates in than 250 cities and it has better market valuation when compared to many leading Airlines on the planet. This is simply not a surprise whatsoever. With proliferation of mobile connectivity & internet we will have this modification being embraced by a larger population thus ensuring a deeper & more significant impact on the society.
4. We have been supporting Social entrepreneurship: Imagine this – an old lady in UK features a 3 room apartment near city center and she doesn’t desire to put it on long term (1 year or even more) rent as her distant family visits her once or twice annually. At the same time she wants to monetize real estate investment. She loves to meet people and doesn’t desire to be lonely. Using the shared economy model she will do all this at the ease of few clicks. All of that she has to do is to get the details uploaded on Airbnb or similar portals she trusts. She can not merely monetize the investments but can also get the chance to meet people from diverse backgrounds. No reason to glance at the hassles of contracting with every tenant or hire staff to run the show, no running around authorities, no need of posting costly ads, no follow ups and no reason to engage realtors. Within this new model she can run her very own business in simple yet quite effective way. If the society starts supporting its constituents the progress is inevitable. The complete world- well almost- is arriving together to support you to make you successful. That’s social entrepreneurship.
5. So we are helping the Environment: This one is clear and understandable but has the most significant impact on our future. When you opt for car-sharing, bike-sharing or perhaps a ride-sharing you happen to be actually assisting to reduce carbon footprints, you might be saving fuel and everything related to it. Rather than buying new stuff our company is re-utilizing and monetizing existing assets by sweating them that is always a lot better than throwing and acquiring new. Shared economy model really helps to reuse stranded assets like cars, bikes to vacant rooms in addition to toys which otherwise sits idle occupying space and they are seldom used. Underutilized goods turn into waste quickly and also this model helps eliminate that. In this way we have been helping ease pressure on environment by lowering the volume of old goods that are discarded or thrown as well as lowering the rising demands of brand new goods. Add to this reduced traffic congestion, savings because of lower consumption of energy hawiho resources and it will be possible to clearly see the benefits of this new model on our Society overall. We are helping ourselves and the way forward for the society overall.
When you would have observed it comes with an inevitable change that we all are dealing with- we are sharing more, we are accepting more, we are embracing new, we have been becoming diverse and we have been making tomorrow better. This is undoubtedly a big paradigm shift that will slowly lead to a Social revolution with far more lasting impact than current technological advancements.